Analysis Of Justin Bieber s Release Of Purpose The...

Literature Review This paper will examine relevant literature that can be applied to the wide-ranging Twitter responses to Justin Bieber’s release of Purpose: The Movement. The literature review will provide an overview of parasocial interaction theory, celebrity worship, and the involvement of social media in these areas. Following the review of relevant literature will be a list of research questions to guide future study in this field. Parasocial Interaction Parasocial interaction (PSI) is a term used to describe the one-sided relationships that come about between media users and media personalities. Parasocial Interaction Theory has been used for many years as a method to understand the ways in which individuals become attached to media personae. This kind of interaction was first studied in 1956 by Horton and Wohl. This theory may also serve to offer some explanations to why some media consumers behave the way they do online. Horton and Wohl (1956) concluded from their study that audiences develop a sort of attachment as they continually observe media personalities. In other words, the more exposure to the media figure, the stronger the parasocial relationship. This concept was consistent with findings from a separate study conducted by Perse and Rubin (1989). In their research, Perse and Rubin found that the perceived intimacy in these relationships was greater with increased interaction. Perse and Rubin also established that parasoc ial relationships can beShow MoreRelatedLuxury Marketing- Louis Vuitton Marketing Strategy13318 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 Logo 13 Targeting and PositioningRead MoreLuxury Marketing- Louis Vuitton Marketing Strategy13307 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 LogoRead MoreGrade 8 (K-12) Science Teachers Guide13696 Words   |  55 PagesUndersecretary: Yolanda S. Quijano, Ph.D. Development Team of the Teacher’s Guide Authors: Pia C. Campo, May R. Chavez, Maria Helen D.H. Catalan, Ph.D., Leticia V. Catris, Ph.D., Marlene B. Ferido, Ph.D., Ian Kendrich C. Fontanilla, Ph.D., Jacqueline Rose M. Gutierrez, Shirley R. Jusayan, Michael Anthony B. Mantala, Cerilina M. Maramag, Marie Paz E. Morales, Ph.D., Eligio C. Obille, Jr., Digna Paningbatan, Genevieve Faye Pasamonte, Ma. Dulcelina O. Sebastian, Rolando M. Tan, and Rodolfo S. Treyes, Ph.D. Reviewers:Read MoreMarketing and E-commerce Business65852 Words   |  264 Pagesdocuments and related graphics published as part of the services for any purpose. All such documents and related graphics are provided â€Å"as is† without warranty of any kind. Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement. In no event shall Microsoft and/or its respective