Juan Ponce de Leon Free Essays

n Juan Ponce de Leon was conceived around 1460 in San Tervas de Campos, Spain. He was the principal Spanish adventurer to show up in Florida. In 1493, Ponce de Leon and Christopher Columbus cruised together on Columbus’ second journey to America. We will compose a custom paper test on Juan Ponce de Leon or on the other hand any comparative theme just for you Request Now They had chosen an island named Hispaniola, which is available day Dominican Republic, where Ponce de Leon had become senator at. In 1506, he had found an island close by named Borinquen, and during his time here, he discovered heaps of gold.Once he made this disclosure and took a large portion of it, he left the island of Borinquen. In 1508, he was requested by the ruler of Spain to come back to Borinquen to colonize it. Later on, he had renamed this island Puerto Rico. He turned into the island’s senator for a long time until he was supplanted with Columbus’s child by the lord. He was harmed by what the ruler had done, so he chose to go cruising once more. This time it was in the north bearing towards Florida. Of course, he was scanning for new resources and land. Along his excursion, he was acquainted with a wellspring of youth. This was a supernatural spring that Indians accepted whose water had the option to make elderly folks individuals look youthful. Ponce de Leon looked through numerous regions in would like to discover the fortunes and the wellspring, however neglected to do as such. In 1513, he arrived on Florida’s east coast and asserted this land for Spain.Since he was the person who found this real estate parcel, he was qualified for name it and named it La Florida, or â€Å"Place of Flowers. † After, he chose to cruise down the coast where he had encountered harsh flows and named this territory Cape Canaveral, which means â€Å"Cape of Currents. † Then he went down the east shore of Florida to show up on an island that had bunches of turtles. He named it Dry Tortugas, on the grounds that no water was available on the island and â€Å"tortugas† which implies â€Å"turtles† in spanish. Step by step instructions to refer to Juan Ponce de Leon, Papers

Scott Eaton and His Sculpture

Scott Eaton The craftsman of this present paper's five bits of work are made and conceptualized by Scott Eaton. He is a craftsman and creator from the I-J and utilizations customary workmanship methods with advanced devices. What makes his work so entrancing is his insight into life structures and clean use and dominance of the media. This piece is exquisite and for it being an advanced shape, you could scarcely tell. The finishing is practically similar to genuine earth imitating skin! It is to be recognized that this piece was made and rendered in just 2 days. â€Å"The computerized mold was executed to an extremely close timetable, going from start to last rendered picture in two days! (Eaton ). †Something to note is that in computerized media there is no gravity or genuine light, which means he made his own glass, lit it himself and made the glass intelligent. This was a theoretical piece for the latest Pirates film during the preproduction period of improvement. Work like this is extraordinary for building up a benchmark of what a film or game will resemble. There are many individuals which deal with colossal creations now a days and they have to discover methods of keeping everybody's psyche in a similar sort of section, making this a fine case of that taking place.The second piece is named female figure study IV, I love the unbiased substantial shading modify. With the nearness off piece of yellow and a dull shade of blue all under this tanish grunge the piece gets an extremely gritty look to it. While squinting you can see that the outline is effective just as the extents and motion is on point. All the shadows and features are in the correct spot and the substance would feel genuine. The heaviness of the bosoms and the delicate dangle of the hair makes the piece delicate and sensual.Take a glance at the waist directly under the (stage)right arm, the shadow shows cautious perception and incredible information on how light functions. It is protecte d to live that Scott Eaton is an expert on life systems and shows propelled classes on the web. In the event that you need to know your figure you became more acquainted with Scott Eaton. On the off chance that you despite everything aren't dazzled investigate a portion of these examinations he has made. The exactness of each muscle and how the skin carries on over each muscle is really a wonder. The man has unmistakably been rehearsing and has contemplated his life systems. Scott Eaton went to Princeton University as an undergrad studying both designing and craftsmanship. These two majors make a fine blend of craftsman and architect and later got his lords at MIT Media Lab. He would later proceed with his craft learns at the Florence Academy of Art in Florence, Italy. † (Eaton 1). His work shows his Italian impact. The figures he shapes convey have an old style renaissance feel to them. As should be obvious in the in the photograph over the man has an extraordinary comprehens ion of life structures just as has a very much tuned process.Process and proof of procedure is similarly as significant as your last piece. This is essentially in light of the fact that as a craftsman you are being recruited for an expertise for which you will be asked use. Numerous individuals can make a stunning model with time and persistence, yet what truly sells is your capacity to make and rate rapidly and reliably with incredible outcomes. Demonstrating process whether it be on a mass or archive will give everybody a top into your hard working attitude and productivity. In short it appears on the off chance that you recognize what you are doing or Just happened to get lucky.Here is a case of Scoots process for his latest structure work for plan celebration in London. † The Venus of Cupertino, my cushion docking station, is Just back from a bustling week at the London Design Festival. † This piece is applicable to what was being done in class with the silicon shape and such being utilized. It's likewise an incredible straightforward and fun structure. The engaging milder shapes and edges just as smooth shading and finish makes this effective. A statement was utilized on Scoots site, â€Å"A polished docking station for synchronizing, charging and display.An suggestive mix of antiquated richness imagery and present day innovation love. I need one! † (Eaton 1). The statement truly says everything, this piece is a case of how multivalent this man is who's information on craftsmanship history, ability with a shape, and a brain of an architect can make things everybody can appreciate. This is Hyphenates II, on the off chance that you bluster acquainted with Greek folklore this legendary man was the smithy for the divine beings. He is portrayed as being appalling however Zeus organized is marriage with Aphrodite who is the goddess of affection, delight, and beauty.DRAMA, the poor person got no opportunity and she would escape with various di vine beings leaving him forlorn and maddened. This etched shows incredible feeling and state of mind. A specialists body with solid hands and a well used face. The subtleties in the face are acceptable and the â€Å"meat† around the arms have weight and nearly uncover a droopy inflexed arm which is faultless perception. The single light source makes the dramatization and a look into the spirit of this poor appalling metal forger. Works Cited Eaton, Scott. â€Å"Scott Eaton. † Catenation. Eaton Media Ltd, n. D. Web. 24 Feb.. 2013.

How to Prevent People from Stealing Your Idea through NDAs

How to Prevent People from Stealing Your Idea through NDAs Startups and small businesses start from a single place: ideas. An entrepreneur comes up with an idea so brilliant and he immediately gets to turn that idea into something concrete.But here’s the thing about ideas: they are not completely safe. They, too, can be stolen. When they fall on the wrong ears, you can kiss your brilliant startup idea goodbye, unable to do anything but watch from the sidelines as someone else gets credit â€" and profit â€" from something that you thought up in the first place.It stings, but these things do happen.This does not mean, however, that you should simply keep your ideas to yourself, never to see the light of day, just so you can protect them from those who will steal them. With several proper methods and tools, it is entirely possible for you to bring out your ideas and prevent other people from stealing them from you. They will remain your own. One of these tools is a non-disclosure agreement, or an NDA. © Shutterstock.com | Guy BenIn this article, you will learn about 1) non disclosure agreements and 2) how to use NDAs to prevent people from stealing your ideas.NON DISCLOSURE AGREEMENTSMany know NDAs by its other, more popular name, “confidentiality agreement”. A non-disclosure agreement is basically a legal contract that binds two or more parties in a confidential relationship, with regards to any confidential knowledge, material, or information. The other alternative terms that apply to it include “proprietary information agreement”, “confidential disclosure agreement”, or even “confidentiality clause or statement”.Significance and Importance of NDAsBusinesses look to NDAs as one of the many tools that will help them maintain competitive advantage, since it enables them to protect their proprietary information and intellectual property. This could refer to trade secrets, ideas for new products, and the like. It involves the party that owns the information or idea, and the parties that they will be disclosed or shared to.When do you normally see NDAs coming in handy? You will be surprised at how often they are used, or their roles in many transactions. NDAs come into play in any relationship involving an attorney and a client, for instance. A doctor and his patients are also covered by NDAs, as they are not allowed to readily divulge any information regarding their patients’ health to just anybody.In cases where a startup is seeking possible funding from investors, they would have to present a business model to their prospective funding sources. The investors are going to be bound by NDAs not to take information about the presented business model to other parties, especially the startup’s competition. Companies also keep a database or information gathering facility about their clients or customers. For example, credit card companies have information about their clients. An NDA means that they cannot release this information to other parti es at any time.From the scenarios mentioned above, we can simplify NDAs’ key functions or main roles into these three:Protection of sensitive information. Once an NDA has been signed by the parties involved, they are bound to prevent the information in question from being leaked or released to people who are not party to the contract.Clearly distinguishes private information from the details that may be shared to the public. This effectively eliminates the difficulty encountered by businesses when telling which information must be protected and which is fair game and good for “public consumption”.Aids in granting patent rights to inventors or creators of original work. This refers to scenarios involving the development of new products or new business concepts. The original creator of an idea or a product can use a properly and completely drafted NDA to keep his ownership rights over the idea or product.Not all NDAs have a single or common form. There are two main types of NDAs that you should know about.Unilateral NDA This is easily the most common type of NDA. In this agreement, one party agrees that they will not divulge specific information, as stated in the contract, about the other party it is entering into an agreement with.An example of this is an NDA entered into by a contractor and a business, where the former is bound to keep secret any information on the latter’s business operations. Similarly, in an employment contract, a newly hired employee in the company’s manufacturing line may be bound to keep any production method he or she encounters while working within the manufacturing plant of the company.Mutual NDAAs the word “mutual” implies, this agreement concerns the agreement of both parties that they will not share information on each other to anyone.This is often entered into by companies that share protected communication or two companies that are planning to explore a business opportunity that is of mutual interest to them.Say, fo r example, that a mobile app developer is approached by someone who says that he has a brilliant idea on the “next great multi-million dollar app”. He will give the idea, and the programmer will develop the app.You would immediately think that this a unilateral NDA will be required so the programmer will not go off and develop the mobile app, then solely claim credit for the app afterwards, especially when it does hit it big. The one who came up with the idea is not the only one who is entitled to â€" and needs â€" the protection provided by an NDA.Developers also see an NDA as proof or indication that the person with the idea is truly serious about the project, and has the will and the funds to go through with it. Many developers do not want to end up working on an app that is given up on by the other person halfway through.Elements of an NDAA simple online search will direct you to numerous NDA templates, whether they are unilateral or mutual NDAs. This has certainly made thin gs easier for many, as all they would have to do is to fill in the blanks and supply the necessary information. In some cases with unique facts or circumstances involved, they can simply tweak several parts of the templates to suit their needs and preferences.Despite making these changes, there are certain elements that are always present in an NDA.Definition of “confidential information”There is a need to clearly set out what “confidential information” means, especially in the context of the agreement being drawn up. There are many types of information that may be covered by the agreement, and it is in this part where those types or categories are clearly indicated, even without stating specifically or precisely what those pieces of information are.As an example, in an NDA entered into by an advertising company and the manufacturing company that is acquiring its services, the confidential information indicated includes the list of customers and their financial information, as well their purchase history with the company. There is no need to spell out the vital credit or financial information are, as long as the type or category has been explicitly stated.Of course, it goes without saying that any information that has been divulged, but are not outlined in the NDA, are not subject to its protection. Therefore, the disclosing party that divulged the non-covered information will not be liable for any breach of the agreement.Aside from the examples cited above, some of the most common types of confidential information explicitly outlined in many NDAs include technical information; plans, blueprints or engineering drawings; lists of customers, vendors and suppliers; prototypes and similar new product plans; tests and test results, and business practices, tactics, or strategies.Exclusions of confidential informationTake note that “confidential information” is not all-encompassing. There are certain information that are not covered by the protection prov ided by the NDA. They are called exclusions and they, too, must be stated in the NDA. More often than not, the exclusions pointed out in most NDAs are those pieces of information that are already common knowledge by the parties (and even the general public). Thus, protecting them with the NDA is already moot.The exclusions are for the protection of the party receiving the information. Without expressly stating the exclusions in the NDA, it is possible that they will be accused of divulging information when they are innocent of the act and the information was already of public knowledge, to begin with.The parties involvedWho are the parties that came up with the agreement? You have to state clearly who are bound by the NDA, as it will only be enforceable between or among them. Those that are not mentioned in the NDA are considered to be outsiders, and are not covered by the terms of the agreement. There are two parties involved in any NDA: the “Receiving Party” and the “Disclos ing Party”.All the parties must affix their signature on the signature block at the end of the agreement, which also contains their companies or organizations, agents or representatives (if any), and the date they signed the NDA.Obligations of all partiesIt is also important that the NDA be clear on what is expected of the parties. Up to what extent is the recipient of the information allowed to release information? What are the allowed uses of the information? What are the specific restrictions that he must adhere to with respect to the use of the information provided? Is there a limit on the use of information by the recipient? If so, what is that limit? At the end of the day, who retains the intellectual property rights and similar ownership rights of the information?Stating the obligations of the parties is a way to outline their responsibilities and accountabilities so that, should one party fail to comply with what was agreed upon, it will be easier to take the necessary cor rective action.Focus is given more on the obligations of the receiving party. After all, they are the ones being held to keep the information they receive confidential. In many cases, however, parties are allowed to reveal information, but only under specific conditions or circumstances. In this case, the NDA should also contain a list of what those conditions or circumstances are.The key provisions that must appear include details on:Protection against the reproduction, copying, maintenance, or retention of the confidential information mentioned;Protection against the disclosure or release of the information that was provided, with the understanding that said information is not yet in the public domain, or of common or general knowledge by the parties and external parties; andRemedy or sanction that must be enforced, in case of breach by any of the parties. This includes penalties, fines, or even judicial actions.Time periodsNDAs should also set forth clearly the duration within wh ich the parties will adhere to the agreement. For example, in an employment contract between a research and development think tank and a scientist, it is possible that the NDA requires the newly hired scientist to keep any information he acquires from the company even after he has been separated from it, or is no longer working within the organization.An integration clauseThis is the clause declaring that the NDA will supersede all agreements drawn previously. It essentially establishes the fact that the NDA is the complete and final agreement, and those before it are no longer in effect. This is to avoid confusion where parties will hark back on various previous agreements when there is a newer and more complete one recently drawn up.HOW TO USE NDAs TO PREVENT PEOPLE FROM STEALING YOUR IDEASIn this day and age of highly advanced technology, it would seem that all ideas are fair game. This is certainly bad news to creators and generators of these ideas, since they will have trouble keeping their ideas as their own. That does not mean, however, that they are without any methods to make this happen.Non-disclosure agreements are very useful tools when it comes to protecting your ideas from being stolen by others. But how can you use NDAs in order to prevent this type of theft?Prepare a strong and solid NDA.For “maximum security” of your ideas from theft, you have to make sure that the NDA you prepare is strong and solid.In order to do this, the NDA must be complete. Meaning, all the elements of an NDA must be present: the definition and exclusion of “confidential information”, the parties involved and their obligations and responsibilities, the time period involved, the integration clause, as well as a specific choice of law, in case the parties are from different states with differing state laws when it comes to settling issues related to NDAs.The NDA must be duly signed before a notary.Notarization also entails the following information to be included:S tate, county and date of notarizationThe parties or parties, as well as witnesses, who appeared before the notarizing officerThe notary’s name, signature, Notary ID number, and the expiration date of his license to notarize.Get help when you need it.You do not have to hire the services of a lawyer to draft an NDA. In fact, many non-lawyers routinely draft these types of agreements. As mentioned earlier, there are even templates that you can get started with, filling in all the necessary information as they apply. There are NDA templates that can be purchased off the shelf, but you can also go online and look for templates that are downloadable for free.However, if you want to make sure, you can have a lawyer or someone with more than enough know-how to go over the agreement. It definitely helps to have another, unbiased and objective, perspective on it. They may even spot something that you missed.Before signing, read the fine print, and understand them completely.There is absolut ely nothing wrong with dissecting the contents of the NDA before you put your signature on it. This is true even if you were the one who prepared it, or you had a bigger hand at drawing it up. Do not skim the small print. This is a mistake often committed even by those who are experienced in dealing with and handling these types of agreements or documents.Keep to the terms of the agreement. Whether you are the Receiving Party or the Disclosing Party, you must display good faith and adhere to the terms of the NDA. This will ensure that no problems will arise in the course of your business relationship. It will also help pave the way for you to build more meaningful, productive and highly beneficial business relationships in the future.When done correctly and enforced properly, an NDA will definitely provide the protection that you need when it comes to ideas being stolen by other people. Sure, there are other ways to protect your ideas, but a non-disclosure agreement is certainly one of the more secure or “airtight” methods.

Analysis Of Justin Bieber s Release Of Purpose The...

Literature Review This paper will examine relevant literature that can be applied to the wide-ranging Twitter responses to Justin Bieber’s release of Purpose: The Movement. The literature review will provide an overview of parasocial interaction theory, celebrity worship, and the involvement of social media in these areas. Following the review of relevant literature will be a list of research questions to guide future study in this field. Parasocial Interaction Parasocial interaction (PSI) is a term used to describe the one-sided relationships that come about between media users and media personalities. Parasocial Interaction Theory has been used for many years as a method to understand the ways in which individuals become attached to media personae. This kind of interaction was first studied in 1956 by Horton and Wohl. This theory may also serve to offer some explanations to why some media consumers behave the way they do online. Horton and Wohl (1956) concluded from their study that audiences develop a sort of attachment as they continually observe media personalities. In other words, the more exposure to the media figure, the stronger the parasocial relationship. This concept was consistent with findings from a separate study conducted by Perse and Rubin (1989). In their research, Perse and Rubin found that the perceived intimacy in these relationships was greater with increased interaction. Perse and Rubin also established that parasoc ial relationships can beShow MoreRelatedLuxury Marketing- Louis Vuitton Marketing Strategy13318 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 Logo 13 Targeting and PositioningRead MoreLuxury Marketing- Louis Vuitton Marketing Strategy13307 Words   |  54 PagesTimeless by LOUIS VUITTON TAYLOR FERRIS/CHRISTINE PURVIS/RYNE HEENE/AUSTIN TOOGOOD/AIJ BAKITBEK/ANTONINA SZOSTEK NOVEMBER 2012 Table of Contents Market Analysis 4 Turnover 4 Brands in presence 5 Top 20 Selling Perfumes 5 Evolution 6 History of Perfume Industry 6 The International Market 6 Strategies 7 Short Term Strategy 7 Long Term Strategy 8 Product Concept 9 The Concept 9 The Bottle 10 Materials and Colors 11 Colors 11 Materials 12 Measurements 13 LogoRead MoreGrade 8 (K-12) Science Teachers Guide13696 Words   |  55 PagesUndersecretary: Yolanda S. Quijano, Ph.D. Development Team of the Teacher’s Guide Authors: Pia C. Campo, May R. Chavez, Maria Helen D.H. Catalan, Ph.D., Leticia V. Catris, Ph.D., Marlene B. Ferido, Ph.D., Ian Kendrich C. Fontanilla, Ph.D., Jacqueline Rose M. Gutierrez, Shirley R. Jusayan, Michael Anthony B. Mantala, Cerilina M. Maramag, Marie Paz E. Morales, Ph.D., Eligio C. Obille, Jr., Digna Paningbatan, Genevieve Faye Pasamonte, Ma. Dulcelina O. Sebastian, Rolando M. Tan, and Rodolfo S. Treyes, Ph.D. Reviewers:Read MoreMarketing and E-commerce Business65852 Words   |  264 Pagesdocuments and related graphics published as part of the services for any purpose. All such documents and related graphics are provided â€Å"as is† without warranty of any kind. Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement. In no event shall Microsoft and/or its respective

Dr. Tom Robinson And Boo Radley - 1556 Words

Theme is a general insight into human nature provided by a literary work. To communicate this insight or observation about human nature, the author tells a story. Harper Lee told the story of To Kill a Mockingbird to convey the vital truth that hatred, prejudice, and ignorance pose threats to the innocent. Those who appreciate the good and accept the bad qualities of people by treating them with sympathy survive, but those who are vulnerable and are not prepared for the evil they encounter in the world are destroyed. This phenomenon of survival or failure to survive is best seen through the characters of Atticus, Tom Robinson and Boo Radley. It’s pretty clear that Atticus is a survivor of the unjust world, and why not? If people see him as a role model, he must be doing something right. So what did he do that made him survive? Well, for one, he helped others. He stood up for them. No, standing up for others does not help only them survive, but it helps the brave one who decide d to reveal his or her thoughts for the good of another survive as well. In To Kill a Mockingbird, Atticus stands up for many people, including Tom Robinson and Boo Radley. He fought for the justice of an innocent black man in court, in front of a crowd of unjust minds clouded with racism. In the book, when talking about taking up the case of Tom Robinson, Scout tells Atticus, â€Å"Well, most folks seem to think they’re right and you’re wrong†¦.† (p.139) Despite hearing this, Atticus tells Scout thatShow MoreRelatedTheme Of Racial Intolerance In To Kill A Mockingbird1158 Words   |  5 Pagesand Scout, agrees to defend a black man named Tom Robinson, who is accused of raping a white girl. In the book To Kill a Mockingbird, by Harper Lee, racial intolerance and courage are two of the many themes demonstrated throughout the novel. 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Jem, Scout, and Dill break boundaries when they attempt to touch the Radley House: â€Å"Jem stood in thought so long that Dill made a mild concession: ‘I won’t say you ran out on a dare an’ I’ll swap you The Gray Ghost it you just go up and touchRead MoreThe Importance Of Inequality, And The Way We View Others2576 Words   |  11 PagesLee di splays this through the characters Tom Robinson, Mr. Dolphus Raymond, and Arthur Radley (better known as Boo Radley). Injustice is something that many African Americans had to face everyday during this time frame in history. This is true for a man named Tom Robinson throughout the story. He lives on the outskirts of Maycomb County with his wife, Helen, and three children and works on Mr. Link Deas s farm as a work hand. 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In Silas Marner by George Eliot Silas is the main outsider, however in To Kill a Mockingbird by Harper Lee even though Boo is the obvious outsider there are many others. Silas Marner is written by George Eliot, which is the pen name of Mary Ann Evans. She had to change her name to a mans name to avoid facing prejudice, as it was not seen proper for a lady to writeRead MoreHarper Lee862 Words   |  4 PagesAshley Ewing Dr. Cohoon Literary Heritage 18 February 2013 Essay One Southern Parallels: An Exploration of the Life of Harper Lee and the Lasting Impact of To Kill A Mockingbird Harper Lee is considered one of America’s most enigmatic and influential writers of the twentieth century. Lee’s popular novel, To Kill a Mockingbird, offers readers deep insight into the dynamics of an unconventional family and Southern lifestyle in the1930s. Harper Lee was born Nelle Harper Lee on April 28, 1926, inRead MoreThe Sixties : The Decade Of Cultural Revolution958 Words   |  4 Pageswhich took place at the beginning of the sixties, and changed the way society acted against racism, was the death of fourteen year old African-American, Emmett Till, in 1955. Till’s death and trial can be seen to have a remarkable comparison to Tom Robinson, who was falsely accused of rape in Harper Lee’s novel To Kill a Mocking Bird.†¨ As the beginning of the sixties was the start of new beginnings and the baby boom, it was also the start of a fight for equality as the death of young Emmett TillRead MoreThe Outcasts Of Kill A Mockingbird By Harper Lee202 4 Words   |  9 Pages‘inferior’ race. Therefore, Boo Radley, Dolphus Raymond, and Mayella Ewell stand outside the structure of respectable Maycomb society, in some cases as the result of their own doing and in some, as the result of being forced out by others. Boo Radley is labeled an outcast and an outsider by the society of Maycomb because of the rumors and myths that have surrounded him through the years of being confined to his brother’s home. For over twenty-five years, Boo Radley has been restricted to the

Wall Mart of the Internet Free Essays

string(108) " names and already has received the Internet Corporation for Assigned Names and Numbers \(ICANN\) approval\." From â€Å"Earth’s Biggest Bookstore† to â€Å"everything to everybody† to â€Å"Wall Mart of the Internet† to â€Å"World’s most customer-centric company†, Amazon has been tagged with these kinds of labels by its customers and followers. The reason for these many labels is because of the Amazon changing business model. Starting from Single-product and an intermediary with little inventory in 1995-1997 to Multi-product, profit-making, customer-oriented, investor, Services provider in 2000 Amazon has been changing its business model according to market conditions. We will write a custom essay sample on Wall Mart of the Internet or any similar topic only for you Order Now One indication of a smart company is to continuously change its business model; it is an indication of smart company and ultimately the smart management team. It is also an indication that the company is learning and adopting itself to the external and internal environment. Amazon is the clear market leader for the largest US e-retailing categories of books, CDs and DVD movies. In various consumers’ polls, when respondents are asked for their experiences of e-shopping, Amazon â€Å"streaked ahead† of all others as the world’s favorite e-retailer. This means that Amazon is the undisputed favorite on considerations such as convenience, reliability and customer service. Amazon has achieved worldwide success and brand recognition due to paying attention to extensive offline advertising, which helped the company to become one of only three dot. com brands in the Interbrand world league table. It is an illustration of the power of branding that Amazon is the world’s top e-retailer. Before the dot. com downturn in the spring of 2000, the word â€Å"Internet† keyed into what seemed pervasive optimism for a new century. It meant youth, new possibilities and an opportunity to break with traditional business and create new rules. However, in 2000 things drastically changed as many e-commerce start-ups failed to return expected profits and went bankrupt. After this came valuable lessons across e-commerce, and evidence for incumbent retailers that factors such as having an established brand provide significant advantages in e-retail and play a part in customer loyalty and increased profit. Analysis of dot. com failures and comparison with traditional retailers in the same industry, for example eToys, which folded in 2000 and was subsequently bought by an established toy retailer, vs. Toys R Us, which successfully opened an e-retail channel through collaboration with Amazon, has revealed several advantages for the established retailer. Newcomers usually build their initial strategy on attracting new customers through aggressive marketing, brand-building and advertising, which logically lead to massive expenses and cash shortages. Amazon, however, has an existing customer base and can build on brand values that are already in place. Amazon’s marketing budgets allow the company to attempt new online projects or business lines, unlike many start-ups. Founder of Amazon. com, J. Bezos rejected the traditional model for retailing. Having known that the usage of Internet is increasing every year with gigantic steps, – some resources report about 2000% usage increase annually, – Bezos decided that his retailing model should be intrinsically connected to Internet. While opening new physical retail outlets can expand the geographical reach of a business and add convenience for consumers, retailing online not only carries these benefits, but also offers further returns that are more specific to online trading. Bezos put books as Amazon’s core product, because they almost ideally correspond for the model of e-retailing. Low unit price, low risk cost, easy to pack and ship, and finally in a high and growing demand, books have become a perfect solution for Amazon’s model. Now books are by far the largest e-retailing category in the US. Research carried out by many companies illustrates that about 65 per cent of the purchases made by Web shoppers in the US consisted of books. For newly created company, the Internet had global reach and provided the opportunity to trade internationally. For Bezos, Amazon’s broad benefits included the ability to trade 24 hours a day and seven days a week, and operate with lower overheads in terms of staff and space, while more particular advantages included the ability to increase the number of customer â€Å"touch points† and build more personalized customer experiences, products and relationships. However, again for J. Bezos these e-retail advantages did not imply that an online presence is a recipe in itself for success; that kind of thinking was tried and failed with the dot. com boom and bust. Instead, if there was any recipe for successful integration, Bezos found it in variants of established business practices, such as an understanding of the strengths and weaknesses of the business, for example in relation to technology awareness, which is a good indicator of e-commerce success. Amazon’s mission and strategy is quite simply â€Å"to offer Earth’s Biggest Selection and to be Earth’s most customer-centric company, where customers can find and discover anything they may want to buy online and [we] endeavor to offer our customers the lowest possible price. † The company accomplishes this by operating six global internet sites: www. amazon. com, www. amazon. ca, www. amazon. de, www. amazon. jp, www. amazon. co. fr and www. amazon. co. uk. Through their zShops, auctions, affiliate program, Merchants@ and Amazon Marketplace programs, Amazon, and their sellers and partners, offer new and used collectibles and products in categories such as apparel and accessories, DVDs, electronics, computers, books, music, videos, cell phones, tools and hardware, the list is almost endless. In order to maintain quality, the company packages and ships all of its merchandise. They also continue to negotiate volume deals with suppliers to meet their goal of lowering prices. Additionally, Amazon has formed partnerships and alliances with publishers, other on-line retailers, technology providers, either handling their web site operations or linking them to its virtual portal. As part of their diversification strategy, Amazon recently acquired Internet Movie Database www. imdb. com (IMDb), which is an authoritative source of information on movie and entertainment (Dennis et al, 2004). This acquisition is one of many Amazon is making expand its product and service offerings. The company is also preparing to sell internet domain names and already has received the Internet Corporation for Assigned Names and Numbers (ICANN) approval. You read "Wall Mart of the Internet" in category "Papers" In order to improve customer service the company is investing in operational facilities, like its multi-lingual customer service support center in the Netherlands, to meet its rapid growth, increase selection and meet future operational needs while building efficiencies. This strategy helps Amazon increase its low profit margin, decrease its operational cost, increase customer response and order processing services and pass that savings on to the customer. Amazon strives to provide customers with the best possible online shopping experience by leveraging their powerful and innovative technologies. Part of the company’s competitiveness lies in their proprietary technology, which is licensed to companies like Target to run their e-commerce site. Its patented portal technology allows the customer to customize their on-line experience with personalized home page, product recommendations, email notifications on orders and new products, the ability to post reviews, 1-click ordering, search functions, up selling, and secure shopping cart functions, to name a few. Furthermore, they use technology to drive customer relationships. As an example, the company uses pop up daughter windows to quiz customers about Amazon. These pop up windows survey the customer about Amazon related facts and in return the customer can get up to . 25 cents a day put in their account for answering questions. Building on this use of technology the company recently received patent approval and plans to add a chat function to enhance the customer experience and help consumers find products through each other. Through its Web Services development and affiliate program it encourages web site owners and developers to create applications capable of interacting with Amazon’s catalog, search engine, shopping cart and merchandising tools. In an effort to remain competitive and preempt new technology Amazon has an ongoing program to develop, update and add software and hardware including partnerships like it’s recently inked deal with Google. com. This will allow them to avoid service disruptions; slow response times, poor levels of customer service, and delays in information delivery. Amazon uses its proprietary technology to transform the online purchasing experience into the easiest and most enjoyable shopping experience online. The site communicates to the customer a visual feel of being in a one stop shop where they can find and purchase virtually anything they want. The site loads quickly, is easily navigated, allows the customer to instantly see an array of products, and provides a host of other customer driven enhancements designed to drive customer satisfaction. Amazon’s site conveys to the customers they can have it their way, all day. And by placing its image on everything it touches Amazon continually reinforces its brand, making it one of the most recognized customer-centric brands in the world. For the first time in year 2000, Amazon management has set its focus on making profit. Again, it is an indication of nothing but smart, opportunistic management that utilized its strength to grow. It is very clear that Amazon management team is very focused. In order to meets its future targets, Amazon has implemented a restructuring plan. It will allow Amazon to reduce operating costs, reduce employee staff, and strengthen some of its fulfillment and customer service operations. According to the quarterly report released by amazon. com for quarter ended September 30, 2004 â€Å"There has been a steep decline in operating costs† (Amazon, Quarterly results, 2004). This has improved the performance of the company. Since its beginning, Amazon has adopted various e-Business model to increase its customer base and recently set its focus on making profit. Given below are the strategies adopted by Amazon. Amazon has a track recording of first gaining expertise in the market and then scaling into other areas. For example, Amazon started with a web-based bookstore model and after gaining expertise in various operations expanded to other segments and geographies. Another example is, after capturing the US market; it expanded its business to Europe, namely the U. K, France and Germany and then to Japan. One advantage of this approach is that the incremental costs to expand the business, whether to multiple product line or geographically are small. This strategy of perfecting before scaling helps in long-term survival and growth of the company. Since its beginning, Amazon has always kept focus on the needs of its customer and never lost sight of it. This gives Amazon a strong foothold of the internet retail business. Playing on this customer strength, Amazon has struck deals with industry leaders retailers Toysrus. com, Borders, Drugstore. com, and Target to help them draw customers to their Web sites, thereby giving birth to its services segment. Amazon is playing on its strength here and in the process creating a place for itself as a provider of e-tail services. Under Amazon’s cooperative model, the partners do not compete with each other and try to lessen each other risks. This cooperation represents a symbiotic relationship, where the two partners do what they do best while depending on each other to eliminate respective weaknesses. On August 10 2000, Amazon and Toyrus announced a strategic alliance. According to the press release by Amazon â€Å"The two companies have entered into a strategic alliance under which each company will assume responsibility for specific aspects of the toy and video games and baby products stores. Toysrus. com, in collaboration with its majority shareholder, Toys â€Å"R† Us, Inc. , will identify, buy and manage inventory; Amazon. com will handle site development, order fulfillment, and customer service, housing both Toysrus. com’s and its own inventory in Amazon. com’s U. S. distribution centers† (Dennis et al. , 2004:118). This alliance helped Amazon in eliminating its inventory risk, as it does not have to purchase or store any toys until the customer have ordered and paid for the goods. Under Amazon’s coopetitive model the two parties act as provider and customer. Both the parties compete with each other but one party tries to lessen other risks and in return gets the share of others business. On Apr 11, 2001 Amazon and Border announced strategic alliance. According to the press release by Amazon on Apr 11, 2001, â€Å"Amazon. com will be the seller of record, providing inventory, fulfillment, site content and customer service for the co-branded site. The new site will continue to offer content unique to Borders. com, including store location information and in-store event calendars† (Prior, 20001:6). In this case Amazon will continue to sell books on its own, but will also provide services to Border. In return Amazon will get a share of every sale by Border. According to an article on Informit. com â€Å"The Click and Brick model allows an existing offline business to profit from partnering with an emerging online presence†. [5] In this regard, Amazon has struck a deal with electronic retailer Circuit city. This will give the customer, the advantages of picking up their purchases from hundreds of stores rather then paying for shipment charges. Amazon will receive a share of the revenues for all Circuit City electronics goods sold through Amazon. Amazon will be responsible for processing the transaction while Circuit City will be responsible for order fulfillment and product-related customer service. In all these cases, Amazon is extending its channel expertise in Web retailing to â€Å"e-nable† other retailers. With a full year’s experienced retailers under its belt, Amazon is set to scale the service model. The Borders and Circuit City deals are important steps in that direction. The coopetitive model is converting Amazon into a â€Å"product-less platform provider†, directly impacting its bottom line, with no inventory costs. The business model adopted by Amazon has given it a boost in its online business. By making strategic alliances with the industry leader and making the life of customer has made Amazon a profit making company. According to 2004, financial results Amazons’ â€Å"Operating cash flow was $567 million for 2004, compared with $392 million for 2003. Free cash flow grew 38% to $477 million for 2004, compared with $346 million for 2003. Common shares outstanding plus shares underlying stock-based awards outstanding totaled 434 million at December 31, 2004, compared with 433 million a year ago. Net sales were $2. 54 billion in the fourth quarter, compared with $1. 95 billion in fourth quarter 2003, an increase of 31%. Net sales, excluding the $85 million benefit from changes in foreign exchange rates, grew 26% compared with fourth quarter 2003† (Amazon, 2005). Amazon business model has steadily evolved and over the years the large retailers have realized the importance of Business-to-consumer e-commerce. In contemporary context, along with other e-commerce companies Amazon experiences several problems. Financial and marketing analytics indicate that due to increased online competition, Amazon is gradually loosing its market share. Experts and investors indicate that Amazon’s technology and content costs soared 59% in the quarter, while the company keeps spending heavily on marketing campaigns, free-shipping promotions and other marketing activities to attract customers to shop regularly on its site. It is not surprising that Amazon is spending estimated 60 percent of their revenue on numerous marketing activities and building an appropriate brand image. Amazon’s brand allows company to be known, distinct, and credible in the minds of existent and potential customers, consumers, and stakeholders. Amazon’s brand facilitate the building of relationships with existing and potential customers, consumers, and stakeholders. In addition, company’s brand communicates the benefits offered to buyers and stakeholders that embody the value system of the company. Due to increased online competition, the brand image strategy utilized by Amazon is justified because it helps to retain existing customers and to attract new ones, gradually making them returning. For every business, particularly online e-retailing, good customers’ returning rate is an indication of a healthy business. That’s why Amazon should pursue this aggressive marketing and branding strategy to keep its customers. Many analysts discuss merger opportunities for Amazon. The merger will help Amazon. com expand the market share in E-commerce and create a new passageway. For instance, Amazon. com can merge with Wal-Mart, which has $26 billion market value and only $756 million debt. Now Wal-Mart is interested in E-commerce and online shopping. If Amazon. com merges with Wal-Mart, they will become the largest retail company in E-commerce. Amazon. com will also increase its market share. In addition, after the merger, Amazon. com can gain more marketing resources from Wal-Mart to create a new sales passageway. For instance, customers can purchase the products from Amazon. com on the Internet and pick the items, or return them at Wal-Mart. It will provide additional choose for customers. The merger may help Amazon to create new customers and products. Bertelsmann has $14 billion market value and the company’s strategy now is focusing on music retailing and book sales. Their business is related to Amazon’s business. The CEO of Bertelsmann is also trying to open their business in American market (Brynjolfsson Urban, 2001). If Amazon. com merges with this company, it will gain the new customers from Bertelsmann. Furthermore, integrating the products from Bertelsmann, Amazon. com can create new products on their website. Finally, a merger can improve and cover the financial loss of Amazon such as net sales loss, long-dept and cash loss. For instance, if Amazon merges with General Growth Properties, which has 136 malls in 37 states and owns $2. 8 billion market value, Amazon. com can still keep the power of operation and exercise the new marketing strategies (Brynjolfsson Urban, 2001). Moreover, Amazon. com can gain the financial support from this company to cover its long-debt $2 billion. In addition, the merger will help Amazon. com increase the financial resources such as the amount of cash flow, and also decrease the cost and expense of the company. Another future prospect is to invent a new E-business strategy. E-commerce is one way that people can trade on the Internet. This trading system is very important, but it is not the only thing that the e-commerce enterprises should focus on. Amazon. com is a giant in E-commerce and the company uses Secure Sockets Layer (SSL) to trade, but Amazon cannot make profits even though the company has very strong technological support. Some specialists point out that communication, resources allocation, and project management guarantees success in E-commerce. Effective communication, which can improve business performance, is one of the objectives that Amazon. com should fulfill. Effective communication includes two aspects: internal and external. First of all, internal communication emphasizes negotiation. Necessary and correct information must be communicated precisely between the employees or the departments. Secondly, external communication emphasizes on empowerment and good timing. For instance, Customer Services is a department that helps customers to solve problems. They have to communicate with the customers and understand what the customers want and need, and then report to the departments or the board. If the customer service department has the power to react immediately from the problems of customers and has good communication and relationship with the customers, it will create more business opportunities for Amazon. com. The second key that helps industry to succeed in E-commerce is resources allocation. There are various resources in the enterprises such as human resources and customer resources. First of all, concerning human resources, Amazon. com should understand employees’ particularities and arrange them in appropriate positions. If the employees are set in the right positions, the company should become more efficient. Secondly, in regard to customer resources, Amazon should collect information, such as suggestion, complaint or demand from the customers and then try to improve their products or services to provide better services to the customers. If the services satisfy the customers, Amazon will create more and more opportunities and new customers in the near future. For example, new outsourcing strategies should be used to collect focus group to survey customers’ opinions. The third key that may become helpful for Amazon is project management. A successful E-commerce enterprise should focus on project management. Project management emphasizes teamwork (Epstein, 2004). There are many teams in the company and each team has its different project and goal. Each team also has its power to make the decision. The responsibility of the team is to achieve the product. The responsibility of the enterprise is to manage the teams and make sure that the projects can be finished effectively. Distributing the limited resources to different teams and projects is the great challenge to the project management. The best way to overcome this challenge is to emphasize effective communication and negotiation Amazon. com is now considered as the world’s largest e-retailer of books, CDs and DVDs. The Amazon’s web portal is user-friendly, enabling e-Shoppers to find books quickly by title, author or subject. Users can find their title in seconds from a few keywords. Synopses and contents lists are provided, along with a list of other relevant books. Amazon keeps a record of customers’ preferences and advises when new books likely to be of interest are published. During many years, Amazon is renowned for customer service, security and fast delivery. However, in current business context, the company is loosing market share, though is still well-recognized leader in online industry. The company keeps heavily investing in its brand through aggressive online and offline marking, building appropriate brand awareness among its current and potential clients. References Amazon, Inc. (2004). Quarterly results, Available at http://media. corporate-ir. net/media_files/irol/97/97664/reports/91338ACL. pdf Amazon, Inc. (2005). Press release Q4 Financial Results, Available at http://media. corporate-ir. net/media_files/irol/97/97664/news/Release_Q4_04. pdf Retrieved June 5, 2006 Dennis C. , Fenech T. , Merrilees B. (2004). E-Retailing, Routledge, London Brynjolfsson E. and Urban G. (2001). Strategies for E-Business Success, Jossey-Bass Epstein M. (2004). Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot. Com Bust, Praeger Prior, M. (2001). â€Å"Amazon to Operate Borders. com. † DSN Retailing Today, May 1, 40(9): 6. How to cite Wall Mart of the Internet, Papers

WiMAX Future Rival of Cellular Networks an Example by

WiMAX: Future Rival of Cellular Networks In an article by Stephen Lawson posted at NETWORKWORLD website, entitled WiMAX Forum Looks towards Roaming, a new era for the roaming industry has dawned. WiMAX has kicked off the trend for domestic and international roaming that exceeds the reigning industry at present through the launching of its Global Roaming Program (Lawson). This initiative will give operators and service providers an opportunity to broaden their business ranges and improve customer satisfaction. Need essay sample on "WiMAX: Future Rival of Cellular Networks" topic? We will write a custom essay sample specifically for you Proceed This program is the first of its kind in the industry. It will provide clients a broader scope for online services since the program aims to create contracts with other carriers allowing the customer to get online by other servers (Lawson). It is much like that of a mobile cellular phone that can connect with other cellular networks during travel. These services are often called 2G and 3G although such services are not yet completely global in availability (Lawson). Nevertheless, WiMAX is better since it will set up various contracts that will allow the user to roam online through the use of other servers themselves rather than connect with them. However, there are technical concerns regarding the utilization of this feature. The program can certainly get their clients online while travelling but there is no assurance that the quality of the service is the same as that of local stationary servers at home. Furthermore, there are still few operators that have teamed up with WiMAX. The WiMAX initiative is probably a great innovation in industry since it will provide a new way to stay connected anytime anywhere. On the other hand, the said technology is a young one and thus, there are still some matters that needed attention before it can go global. Work Cited Lawson, Stephen. WiMAX Forum Looks towards Roaming. 23 January 2009. NETWORKWORLD.

Hidden Children of the Holocaust - Physical Hiding

Hidden Children of the Holocaust - Physical Hiding Under the persecution and terror of the Third Reich, Jewish children could not afford simple, childlike pleasures. Though the seriousness of their every action may not have been known in absolutes to them, they lived in a realm of cautiousness and distrust. They were forced to wear the yellow badge, forced out of school, taunted and attacked by others their age, and disallowed from parks and other public places. Some Jewish children went into hiding to escape the increasing persecution and, most importantly, the deportations. Although the most famous example of children in hiding is the story of Anne Frank, every child in hiding had a different experience. There were two main forms of hiding. The first was physical hiding, where children physically hid in an annex, attic, cabinet, etc. The second form of hiding was pretending to be Gentile. Physical Hiding Physical hiding represented an attempt to hide ones complete existence from the outside world.   Location: A place to hide had to be found. Through family and friends, information spread through a network of acquaintances. Someone might offer to hide the family for free, others might ask a price. The size, comfort, and security of hiding places varied tremendously. I dont know how the contact was arranged, but there we stayed in what was actually a cabinet, only sixty or seventy centimeters wide. The length of it would have been a couple of meters, because we could all lie on top of each other comfortably. My parents couldnt stand, but I could, and I sort of walked between them. This cabinet was in a cellar, so it was well hidden. Our presence there was so secret, not even the children of the hiding family knew that we were there. That was where we stayed for thirteen months!-Richard Rozen, six years old when went into hiding Children were most often not told about the presence of the hiding place in advance. The location of the hiding place had to remain an absolute secret the ir lives depended on it.Then would come the day to finally move into their hiding place. For some, this day was preplanned; for others, this day was the day they heard word about impending harm or deportation. As nonchalantly as possible, the family would pack a few remaining, important items and leave their home. Daily Life: Each day, these children woke up, knowing that they must be extremely quiet, must move slowly, and that they would not be allowed to leave the confinement of their hiding place. Many of these children would go months, even years, without seeing daylight. In some instances, their parents would make them do a few indoor exercises and stretches to keep their muscles active. In hiding, children had to remain absolutely quiet. Not only was there no running, there was no talking or laughing, no walking, and even no flushing the toilets (or dumping the chamber pots). To keep busy, many children would read (sometimes they read the same couple of books over and over because they didnt have access to any new ones), draw (though the supply of paper was not plentiful), listen to stories, listen to adults talking, play with imaginary friends, etc.  Fear: In bunkers (hiding places within ghettoes) the fear of Nazi capture was very great. Jews hid in their hiding places when they were ordered for deportation. Nazis would go from house to house in search of any Jews that were hiding.   The Nazis looked in each house, looked for fake doors, fake walls, mats covering an opening.   When we got to the loft, we found it crowded and the people very tense. There was one young woman trying to comfort an infant who was crying. It was just a tiny baby, but he wouldnt go to sleep, and she couldnt stop him from crying. Finally, she was given a choice by the other adults: Take your crying baby and leave or kill the infant. She smothered it. I dont remember if the mother cried, but you didnt have the luxury of weeping. Life was so precious and so cheap at the same time. You did what you could to save yourself.-Kim Fendrick, six years old when went into hiding Food and Water: Though the families brought some food and provisions with them, no family was prepared to stay in hiding for several years. They soon ran out of food and water. It was difficult to get additional food since most people were on rations. Some families would send one member out at night in the hopes of catching something. Fetching fresh water was also not easy. Some people couldnt take the stench and the darkness, so they left, but ten of us remained in that sewer - for fourteen months! During that time we never went outside or saw daylight. We lived with webs and moss hanging on the wall. The river not only smelled terrible but also it was full of diseases. We got dysentery, and I remember Pavel and I were sick with unrelenting diarrhea. There was only enough clean water for each of us to have half a cup a day. My parents didnt even drink theirs; they gave it to Pavel and me so that we wouldnt die from dehydration.  -Dr. Kristine Keren, Lack of water became a problem for other reasons too. With no access to a regular supply of water, there was no water to bathe in. Opportunities to wash ones clothes became few and far between. Lice and diseases were rampant. Even though I wasnt eating much, I was being eaten unbelievably. The lice down there were very bold. They would walk out onto my face. Everywhere I put my hand, there was another one. Fortunately, Rosia had a pair of scissors an cut off all my hair. There were body lice too. They would lay eggs in the seams of our clothing. For the whole six or seven months, I was down there in the hole, the only real fun I had was cracking the nits with my thumbnail. It was the only way in which I had even the slightest control over what was going on in my life.-Lola Kaufman, seven years old when went into hiding Sickness and Death: Being completely secluded also had many other problems. If someone got sick, they could not be taken to a doctor, nor could one be brought to them. Children suffered through many maladies that could have been tempered if not controlled by contemporary medicine. But what happened if someone did not survive the illness? If you did not exist, then how could there be a body? One year after Selma Goldstein and her parents went into hiding, her father died. The problem was how to get him out of the house, Goldstein recalled. The people next door and the family across the road were Dutch Nazis. So my father was sewn into a bed and the neighbors were told that the bed had to be cleaned. The bed was carried out of the house with my father in it. Then it was brought to a country estate out of town where a good policeman stood guard while my father was buried. For Goldstein, the normal process of mourning the death of her father was replaced by the horrible dilemma of how to get rid of his body. Arrest and Deportation: Though daily life and the problems they encountered were difficult to deal with, the real fear was being found. Sometimes the owners of the house they were staying in would be arrested. Sometimes there was information passed that their hiding place was known; thus, the need to evacuate immediately. Because of these situations, Jews often moved hiding places relatively frequently. Sometimes, though, as with  Anne Frank and her family,  the Nazis discovered the hiding place - and they were not warned. When discovered, adults and children were deported to the camps. Hidden Identities Just about everyone has heard of Anne Frank. But have you heard of Jankele Kuperblum, Piotr Kuncewicz, Jan Kochanski, Franek Zielinski, or Jack Kuper? Probably not. Actually, they were all the same person. Instead of hiding physically, some children lived within society but took on a different name and identity in an attempt to hide their Jewish ancestry. The example above actually represents only one child who became these separate identities as he transversed the countryside pretending to be Gentile. The children who hid their identity had a variety of experiences and lived in various situations.   Varied Experiences: Some children stayed with their parents or just their mother and lived among Gentiles with their host not knowing their true identity. Some children were left alone in convents or among families. Some children wandered from village to village as a farmhand. But no matter what the circumstances, all these children shared the need to hide their Jewishness.Children Who Could Hide Their Identity: The people that hid these children wanted children that would be the least risk to them. Thus, young children, especially young girls, were the most easily placed. Youth  was favored because the childs past life was short, thus did not greatly guide their identity. Young children were not likely to slip up or leak information about their Jewishness. Also, these children more easily adapted to their new homes. Girls were more easily placed, not because of a better temperament, but because they lacked the tell-tale sign that boys carried - a circumcised penis. No amount of wo rds or documents could cover or excuse this if it were discovered. Because of this risk, some young boys that were forced to hide their identity were dressed up as girls. Not only did they lose their name and background, they also lost their gender. My fictional name was Marysia Ulecki. I was supposed to be a distant cousin of the people who were keeping my mother and me. The physical part was easy. After a couple of years in hiding with no haircuts, my hair was very long. The big problem was language. In Polish when a boy says a certain word, its one way, but when a girl says the same word, you change one or two letters. My mother spent a lot of time teaching me to speak and walk and act like a girl. It was a lot to learn, but the task was simplified slightly by the fact that I was supposed to be a little bit backward. They didnt risk taking me to school, but they took me to church. I remember some kid tried to flirt with me, but the lady we were living with told him not to bother with me because I was retarded. After that, the kids left me alone except to make fun of me. In order to go to the bathroom like a girl, I had to practice. It wasnt easy! Quite often I used to come back with wet shoes. But since I was supposed to be a little backward, wetting my shoes made my act all the more convincing. -Richard Rozen Continually Tested: To hide amongst Gentiles by pretending to be Gentile took courage, strength, and determination. Every day these children came upon situations in which their identity was tested. If their real name was Anne, they had better not turn their head if that name were called. Also, what if someone were to recognize them or question their supposed familial relationship with their host? There were many Jewish adults and children who could never attempt to hide their identity within society because of their outward appearance or their voice sounded stereotypically Jewish. Others whose outward appearance did not bring them into  question  had to be careful of their language and of their movements.Going to Church: To  appear  Gentile, many children had to go to church. Having never been to church, these children had to find ways to cover for their lack of knowledge. Many children tried to fit into this new role my mimicking others. We had to live and behave like Christians. I was expected to go to confession because I was old enough to have already had my first communion. I didnt have the slightest idea what to do, but I found a way to handle it. Id made friends with some Ukrainian children, and I said to one girl, Tell me how to go to confession in Ukrainian and Ill tell you how we do it in Polish. So she told me what to do and what to say. Then she said, Well, how do you do it in Polish? I said, Its exactly the same, but you speak Polish. I got away with that and I went to confession. My problem was that I couldnt bring myself to lie to a priest. I told him it was my first confession. I didnt realize at the time that girls had to wear white dresses and be part of a special ceremony when making their first communion. The priest either didnt pay attention to what I said or else he was a wonderful man, but he didnt give me away.-Rosa Sirota After the War For the children and for many survivors, liberation did not mean the end of their suffering.   Very young children, that were hidden within families, knew nor remembered anything about their real or biological families. Many had been babies when they first entered their new homes. Many of their real families did not come back after the war. But for some  their real families were strangers. Sometimes, the host family was not willing to give up these children after the war. A few organizations were established to kidnap the Jewish children and give them back to their real families. Some host families, though sorry to see the young child go, kept in contact with the children. After the war, many of these children had conflicts adapting to their true identity. Many had been acting Catholic for so long that they had trouble grasping their Jewish ancestry. These children were the survivors and the future - yet they did not identify with being Jewish. How often they must have heard, But you were only a child - how much could it have affected you?How often they must have felt, Though I suffered, how can I be considered a victim or a survivor compared to those who were in the camps?How often they must have cried, When will it be over?

Book Launch How to Launch a Book for More Sales [Printable Checklist]

Book Launch How to Launch a Book for More Sales [Printable Checklist] Book Launch: How to Launch a Book for More Sales [Printable Checklist] â€Å"Build it and they will come† is advice that rarely works when trying to sell books.Amazon is full of self-published books that have barely made any sales, leaving many writers dejected.If you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status†¦. you need a book launch plan.After all, you’ve already spent months (or even years) crafting your manuscript. You’ve also spent a small fortune on a book cover, hiring an editor, proofreading, formatting, and other related expenses.The last thing you need after all you’ve invested is for your book to fail, to make exactly zero sales.(Okay you might make a few, to friends and family. But that’s not why you wrote your book, right?)If you have a book, or are looking to write a book, and are already thinking about promotion, then this is for you. Contrary to what you might expect, launching a book isn’t hard, and it doesn’t need to break the bank (although you do need to invest some money).NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereBy focusing on the minimal book launch strategy I’ll outline here, you’ll avoid being overwhelmed and launch your book on Amazon like a pro.Well guide you through how to:Price your book during launchBook launch checklistSet up your complete launch strategy during soft launchCollect reviews from your launch teamSet your book up with the best promo sites for both paid and freeStick to a minimalist launch planWhat to do Before a Book Launch Before you go any further, there are a few things you need to do in between finishing your manuscript and launching your book. I put together a 13-point checklist of these action items.You don’t need to carry them out with perfection since they can be tweaked later.But don’t launch your book with out doing these key tasks:Book Description - Create your book description using the Book Description Generator at Kindlepreneur.com.Keywords - Select 7 keywords for your book. I use KDP Rocket and Kindlespy. There is also Merchant Words and Google AdWords.Categories - Choose 2 main categories for your book in the KDP dashboard. Once your book is live you can email Amazon and request to have your book put into eight additional categories.Landing Page - Create a landing page for your book. This can be used to collect email addresses and give away a chapter of your book before its release (optional).Upload Manuscript - Upload your manuscript to KDP. Proofread your book using the KDP online previewer.Upload Cover - Upload your Kindle cover to KDP.Launch Price - Set your launch price at 0.99.Lead Magnet - Insert a lead magnet into your book, both at the front and back. Connect this to your email list provider such as Mailchimp or ConvertKit.Audiobook (Optional) - Get your audiob ook created. Plan to release your book through Audible or ACX.Paperback - Get your paperback version created. You can set up your paperback at CreateSpace. Optional: Your paperback can be launched after the Kindle release.Emails - Pre-write emails that you’ll send to your launch team.Goodreads - Goodreads account created and author profile setup. Your book will end up there either way, so it’s worth setting up an account to associate the book with.Launch Plan Model - Map out the specific action steps you are taking for each day of your launch. I have provided a model for this further down the post.Download Your book Launch Checklist Your free pre-launch checklist for landing yourself a Bestseller banner! Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from.For example, you could follow Steve Scott’s 5-Day Launch Plan That Works which he used to effectively lau nch the bestselling book 10-Minute Digital Declutter that he co-authored with Barrie Davenport. Or you could emulate Nick Loper, of Side Hustle Nation fame, and his successful launch strategy which sold 2600+ copies of his book Buy Buttons. There’s even the detailed launch plan of Rob Cubbon, the author of The New Freedom.These are all plans that work because of one thing: They are strategic in their planning and strategic in their execution.However, while there seems to be a lot of steps, an effective book launch plan isn’t complicated. Your launch plan will depend largely on:Your objectives and purpose.Your platform. The bigger your platform and access to influencers, the bigger (and more diverse) your launch.In the strategy I’ll show you, I keep things simple. It’s a 12-day launch, including a 3-day free promo through Amazon.If you’ve ticked everything on that checklist, then it’s time to hit publish on your book and to start your launch strategy.But, before we dive into that, there are a few things you need to know about Amazon’s algorithm as it informs your book launch strategy.The Amazon Algorithm: A Few Basics for Your Book LaunchAmazon uses an algorithm to measure and track book sales, and everything else on their platform. It’s worth remembering that Amazon wants you to succeed: if you make money, Amazon makes money.Knowing a few basics of it can help you to have a greater launch and to sustain the life of your book for months (and years) after the launch buzz wears off.Here’s how it works in a nutshell: Your book starts ranking as soon as someone buys a copy. Every purchase of your book pushes the ranking up the ladder. As a book moves up, it jumps ahead of the other books in your selected category. The rankings are based on recent sales and Amazon favors a book that is getting consistent, ongoing sales.A book that runs a promo and gets 200 sales in one day, but then nothing else for the week, will not perform as well as a book that gets the same number of downloads over the course of a ten-day period.Slow, steady traffic and a long-term plan is the way to succeed with your book.Steady, organic growth will always outperform a sudden burst of downloads.It’s worth noting also that while reviews and the price of your book do not affect your sales rank, they’re still worth having. The more quality reviews you have, the more credible your book will be to shoppers.This affects their decision-making power to buy, which translates into more downloads and an increase in sales rank. Focus on getting as many quality reviews as you can during this launch phase. Then, continue to work on getting reviews from organic traffic.With that out of the way, let’s look at two necessary steps you need to do before you promote your book.Setting Up Your Amazon BestsellerTheres a very specific formula to follow during your book launch that will have you hitting those Ama zon bestseller lists. And you definitely want to become a bestseller so you can increase your sales and maintain your position at the top.The $0.99 Launch StrategyI know what you’re thinking, â€Å"$0.99? Why would I essentially give my book away for free? I didn’t get into this business to fulfill the starving artist stereotype.†I know how you feel, but trust me, there’s a good reason for launching it at this price. You may be selling it at a super-low point now, but the rewards are coming later.Remember: think long term.It’s better to have a book that has steady sales in the long term than to just have a burst of downloads now, then zero in the future.Action Item:Go to the KDP dashboard and set your book at $0.99. With the exception of the free promo period (which we’ll get to shortly), your book will be at $0.99 for the duration of the launch.The Free Book Launch StrategyI mentioned that our strategy will have a 3-day free launch. Setting this up is easy. If you plan to run a free promo for your book, you can set this up as soon as your book is live on Amazon. To run a free promotion, your book has to be enrolled in the KDP Select program for 90 days.A book that is listed for free will be ranked in the free store and books set at a price are ranked in the paid store.If you don’t have a following (email list) or you are just getting started, I suggest you do the free promo. The free promo gets your book into more hands (that will hopefully read it) and increases its visibility across more platforms.Action Item: Go to the KDP dashboard, and under â€Å"Kindle eBook Actions,† enroll into the KDP Select program. While enrolled in the KDP select program your book has to be exclusive to the Kindle Store.Action Item:Go to the KDP dashboard and set your book at $0.99. With the exception of the free promo period (which we’ll get to shortly), your book will be at $0.99 for the duration of the launch.Book Promotion Sites: Free and PaidWhen launching your book, especially during your free promo, you want to put it into the hands of as many readers as possible. Amazon ranks your book in the free store based on how many downloads it gets.The higher you rank, the more downloads you’ll get from Amazon browsers. Which means to maximize your launch, you need an initial surge of readers that don’t come from Amazon.This is where book promotion sites come in. You can use them for both your paid and free launch. In the launch scenario later on in the post, I’ll show you how to batch these sites together to give your book the boost it needs.An aside if you have a healthy email list: you won’t need to rely on these sites as much. This is especially beneficial for authors who are just starting out and don’t yet have a strong platform.Keep in mind that results vary for each site and your performance will largely depend on your book’s quality.You still need the essentials: a great book cover design, a compelling book description, and an eye-catching book title.Below is a list of my favorites that I have personally used, in combination with an email list to launch multiple bestsellers. You can also check out Dave Chesson’s blog on this as he covers the best sites to use for both free and paid.The price for each promo site varies depending on the niche and category.The Best Book Launch Promotion SitesBuckbooks. If you can get onto any of these promo sites, Buckbooks is the one you want to try to get into. You need 10 reviews before they’ll schedule you. Note: You can promote the 2nd book on the same day for only 25% of the price. Great deal. But you can only promote once every 6 months for each book. If you use their Archangel Ink book production services you’ll get a guaranteed placement.Robin Reads - (need 10 reviews and a 4.9 rating) Takes a couple days to get approved ($55). Great results. I usually get anywhere from 60-100 downloads with this one. https://robinreads.com/author-signup/ Note: They have a calendar that is usually booked out weeks in advance. In this case, consider using Robin Reads for future promos of existing books already launched.BookSends - $40. If you can match this up with Robin Reads or Bucks on the same day it’s a great little boost. https://booksends.com/BKnights (Fiverr) You can’t go wrong for $5. I would also take the extra gig for $5 and get in on their daily newsletter. Downloads average 12-30 depending on the book.eReader News - Great gig but hard to get approved at times. takes several days for a response. Various prices. https://ereadernewstoday.com/Booksbutterfly. You are basically paying for downloads, one of the few (if only) sites that do that. They have various packages for everything. I recommend the Silver Eagle ($90) that gets you 50+ downloads + KU borrows. (https://www.booksbutterfly.com/bookpromo†¦/paidbookpromotion/)The Fussy Librarian (https://www.thefussylibrarian.com/). Great promo but very hard to book in advance. They are usually booked out 2-3 weeks ahead. Need 10 reviews to get accepted. Various price ranges. Strong results.Bargain Booksy. I love this one, no reviews needed and you can sign up right away and get approved. $25 for nonfiction. Lots of categories and good results. https://www.bargainbooksy.com/sell-more-books/eBooks Habit. Great little promo, I recommend the guaranteed placement for $10. https://ebookshabit.com/for-authors/Awesome Gang. This one is great for the price, $10. They have a free option but go with the paid. https://awesomegang.com/submit-your-book/Many Books. Great little gig, average returns, $29. You can also sign up to become a featured author. https://manybooks.net/promoteDigital Book Today ($40). Good gig, average returns and works better with fiction than non-fiction. https://digitalbooktoday.com/eBook Stage. Another great little promo site, reasonably priced. $10. https://ebookstage.com/Book Runes (https://bookrunes.com/). Global reach with over 50k mailing list, $25. Average to very good results.BookBub. This is by far the biggest and the best promo site. Very tough to get accepted and it is expensive, but worth every dime. At the very least you should set up an Author profile on BookBub and start to get people to follow you. They have a great blog too that gives powerful tips on how to get a BookBub feature. https://insights.bookbub.comEmail your list (if you have one). if you don’t, BUILD one. This is by far better than all of the promo sites combined. If you don’t have a list yet, start building one with Mailchimp, Mailerlite or Convertkit.The Book Launch Sequence and Set-UpTo keep things simple, I’m giving you an example of a book launch that covers 12 days. This is similar to the launch that I did for my book Relaunch Your Life, except that I didn’t run a free promo. However, for this post, I will look at ho w to include a free promo as well.Your launch will look and perform differently than this, but you can use this as a model and tweak as required. This launch assumes you are launching your book at $0.99 with a free promo set up through KDP for 2-3 days.What is the difference between a soft launch and the actual launch?I use the term soft launch below, which is different from your actual book launch. Your soft launch begins from the moment you hit publish.As Amazon takes about 24 hours to set up your book, I recommend hitting the publish button at least 24 hours before you begin your actual launch. For example, if your launch plan beings on a Sunday, then publish your book on a Saturday.The 12-Day Book Launch ModelReady for your book launch? In this book launch model we use 3 days for our soft launch window, and then begin the actual launch on day 4.Day 1: First Day of Soft Book LaunchThe first day of your soft launch is critical. This is the day when you are going to set up your boo k to successfully launch over the next 11 days. The price point is set at $0.99.Here is a brief checklist of what to do on day 1 of the soft launch:Create your Amazon Author Page. Set up your bio and upload an author pic.Claim your book by hitting the ‘add more books’ tab. This will appear on your author page within 24 hours.Email your launch team. Let them know the book is ready for verified reviews.Email Amazon customer support. Request that your book is placed in additional categories.Set up a few promo sites for days 2 or 3 while your book is at 0.99. This starts to build momentum. Recommended Awesome Gang, Bknights, and Booksbutterfly.As soon as you have ten reviews, set up the rest of your promo sites for the week. Not all of these promo sites require a set number of reviews. Check the list for links to the sites and submission requirements.Set up your Free promo in the KDP dashboard. Your free promo will be 2-3 days. This will start on day 4 (or however long you decide to run your soft launch). If you do a 5-day soft launch your free promo will start on day 6. Set up several paid promo sites to advertise your book for free. Although your book is free, the promos will cost you.For your free promo on days 4-5 contact:James H Mayfield (Note: his calendar is very busy. You might not get on for the days you want with short notice. Consider using your remaining free days at a later date and arrange to have James promo your book.)Bknights (free promo)Awesome GangFreebooksyBooksbutterflyIf you combine these promo sites with the organic traffic you’ll get from Amazon, you should do very well for free downloads.Day 2-3: Soft Book Launch (Optional: You can extend this up to 5 days)Social media burst to your FB page, mastermind groups, and other sources to spread the word. Dont forget about other social platforms with large reader audiences like Twitter and Tumblr.Day 4-6: FREE PromoThe promotional sites you got in touch with on day 1 will be ad vertising your book. Send an email to your team to notify them that your book is now free. Promote to social media!Day 7-10: Paid Promo SitesRun paid promo sites recommended from the list above. You can cluster these a day apart or combine 2-3 promos a day.Day 11-12: Winding Down the Book LaunchIf you followed the plan you should have had a considerable number of downloads for both your free promo and your $0.99 promo. Remember that your numbers will vary depending on your platform, book quality, niche, and sometimes, luck.Email your list and remind them the book will be 0.99 for only one more day. Contact your launch team and thank them for reviews and their support.This is the last call for reviews and downloads.Day 13: Increase the Price to $2.99Leave it there for one week and raise it to $3.99. You can test the pricing by going up to $4.99 and watching what happens. Monitor the sales and adjust accordingly.I usually spend around $300-$400 per launch minimum on promo sites but ho w much you spend is up to you. Stagger them out over the course of 10-12 days.Beyond the Book LaunchOne of the biggest challenges authors have is where to go after the initial book launch is over.How do you promote, market, and keep bringing in traffic so that your book doesn’t drop off into oblivion? Here are two things you can focus on:#1 Write another bookMultiple books create momentum. Look at the army of fans that Game of Thrones had before the TV Show launched. How did George R.R Martin build that? By setting up and writing the books as a series.Do you have a series of books you could write?A series is a great way to build your brand, a list, and to keep traffic growing with increased interest in your books.#2 Build your business on the back endCreate a business around your book with coaching, a course, or an automated email course that gets readers engaged after they are finished your book.They want to know more about you and so, if you have a business set up to kick in for subscribers, this is the start of what could be a great author business.Launching a book is a combination of strategy, imagination, and hard work. If you have a great book to promote and a team of people (a small team will do) backing you up, you can have a great launch that gets your book into the hands of your market.With every book launch, there is more to learn. If you keep launching, you’ll get better. And as you get better, you’ll get more fans.Eventually, you can turn your launch into a massive movement with thousands of fans standing behind you pushing your book towards New York Times Bestseller status or get featured in The Wall Street Journal.Imagine that.Whatto do Next!Its not enough to just read about launching your book.Learning from the best and then takingaction is where real success is made.#1 Learn more!The learning never stops not when it comes to this ever-changing (yet growing) field of self-publishing. And in order to stay ahead of the cu rve, you have to continue to invest in your knowledge.

Decisions in Paradise, Part II Essay Example | Topics and Well Written Essays - 750 words - 1

Decisions in Paradise, Part II - Essay Example The company has gained the trust and confidence of the company’s current and future customers that they are paying their money’s worth of coffee and other Starbucks products. In terms of service, the company has proven itself to implement world class restaurant service in more than 30 countries around the world. Implementing the going green policy complies with global environmental laws, including the Island’s anti-pollution laws (Ferrell, 2010). Weaknesses. Within the Kava Island market segment, the Starbucks entity’s coffee and other restaurant products are normally higher than the prices of Starbucks’ competitors’ selling prices. The company is only focusing a majority of its marketing management activities on coffee sales. The company relies on coffee sales to bring the company out of a possible bankruptcy situation. The current economic depression enveloping the United States and United Kingdom triggered a drop in the demand for Starbuck s coffee. With many employees retrenched by the bankrupt United States and United Kingdom companies, the increased unemployment rate precipitated to many of Starbucks’ current and future customers losing their jobs. With the lost of their jobs, the current and future customers’ purchasing power declined. ... The company can also save on salaries in countries where the legally allowed salaries are lower than the salaries of Starbucks employees in the United States and United Kingdom. Another opportunity is to hire 16 years old and above employees as part time workers for short periods of time. Hiring the teenagers will help the parents pay for their students’ school and personal needs (Ferrell, 2010). Threats. There are several competitors cropping up in the same coffee restaurant market segment, including Kava Island. The Island’s coffee competitors include the lower priced coffee-serving restaurants in the newly established Kava Island branch. The cultural diversity of the new countries hinders the implementation of the United States-based culture imbued in the company’s unique global marketing strategies (Ferrell, 2010). Analysis of specific steps of the chosen decision-making technique Starbucks implements specific steps in the implementation of the companyâ€℠¢s decision-making techniques. The steps include advertising the many benefits of sipping the reasonably priced cup of the uniquely Starbucks coffee aroma (strengths). For example, the Starbucks coffee ambience creates togetherness among the company’s group clients. Likewise, the advertisements effectively show the busy business line and staff employees can easily ponder the day’s decision making plans while taking their Starbucks lunch (Nutt, 2010). Additionally, buying the local coffee products of Kava Island farmers, instead of importing the coffee plant raw materials from the US reduce raw materials transportation expenses. Consequently, the company can lower the selling prices and still generate more than enough profits (Nutt, 2010). Furthermore, the company hires the local residents to work

Economic Analysis Essay Example | Topics and Well Written Essays - 2000 words

Economic Analysis - Essay Example It is expressed as a percentage change in the quantity of a product demanded as a result of a small change in price. In reality, the price elasticity for demand is affected by many other factors other than just the price of commodity. When making calculations, it is normally assumed that all the other factors which could affect PED remain constant. High price elasticity means that the demand for the product is extremely sensitive to changes in commodity price. A zero measure shows that the demand is inelastic and thus will not be affected by changes in pricing. When the value is one, it shows that the demand is perfectly elastic and thus a pricing change will result to an equal change in demand. When the elastic is more than one, it implies that the demand is elastic and when the pricing is changed, it will automatically result in change in the demand from the item as wrong as all the another factors are kept constant. The cross-price elasticity measures the responsiveness of a product demand to changes in price of another commodity. It is measured as a percentage of change observed in the demand for a product as a result of price change of a completely different commodity. It can be used to determine the type of relationship existing between two products (Mankiw 2012). It allows economists to make a distinction between complementary and substitute commodities. Products can be defined as compliments of each other when the calculation of the cross elasticity for demand yields a negative result. When the measure gives a positive value, it is an indication that the products are substitutes of each other. When the calculations yield a zero measure, then there is no relationship between the products (Wetzstein 2013). When a competitor reduces prices of its prices, rival organization will have to consider the calculation of cross-price elasticity of demand in estimating the impact of this price change o n the demand for its products. This in turn makes the